How to recruit the right apprentices for your business with UCAS

UCAS is committed to showcasing all education routes into careers and promoting apprenticeship opportunities alongside undergraduate courses. Providing one consolidated place for students to discover both higher education and apprenticeship options. We think it is worth anyone who supports (or is considering supporting) apprentices looking at UCAS as an additional channel to promote their vacancies.

Apprenticeships at UCAS

How to recruit the right apprentices for your business with UCAS

UCAS is committed to showcasing all education routes into careers and promoting apprenticeship opportunities alongside undergraduate courses. Providing one consolidated place for students to discover both higher education and apprenticeship options. We think it is worth anyone who supports (or is considering supporting) apprentices looking at UCAS as an additional channel to promote their vacancies.

Did you know that the UCAS website now has a career finder/ apprenticeship search tool?

Over 1.5 million students register with UCAS each year to navigate their next steps in education. With this huge talent pool, you can target and recruit the right apprentices for your business needs, with the exact qualifications, skillsets, characteristics, and locations you’re searching for.

“Hearing Lindsay Conroy, National Head of Apprenticeships at UCAS, talk about ‘parity of search’ meaning that young adults using the UCAS website will see apprenticeship opportunities side-by-side with undergraduate degrees is incredibly exciting. This game-changing development will alter conversations happening at schools and colleges about pathways into careers and will accelerate ‘parity of credibility’ for apprenticeships.” Gareth John

How to recruit the right apprentices for your business with UCAS

In this webinar Gareth John, Executive Director at First Intuition is joined by Teddie Mardon, Customer Success Director at UCAS, as she delves into how UCAS is working with employers to revolutionise their recruitment strategies:

  • With the latest exclusive insights into how young people make their career choices and how you could adapt your recruitment strategy in response to this
  • Discover how UCAS can help you reach the perfect accountancy candidates for your roles
  • Find out how to build a bespoke talent pool and meet diverse candidates from all over the UK

Creating an individualistic approach to recruit and retain staff

“UCAS is one of the most trusted sources of information when it comes to educational post-18 choices, which means that we’re in a prime position to provide information, advice and guidance on apprenticeships to young people. Every year, over 1 million pre-applicant students register for the UCAS Hub, plus we have over 25 million visitors on UCAS.com.  This will be the first cycle where those 25 million people who come onto UCAS.com will see apprenticeships alongside university courses, which is amazing.  We also reach over 30, 000 parents and guardians, teachers and advisors annually and offer them advice and guidance too.” Teddie Mardon

So how can UCAS help?

UCAS has seen a massive growth in interest in apprenticeships over the last few years. Currently, out of the 1.5 million students who register with UCAS each year, about half are interested in apprenticeships. Five years ago, only 10% were interested. This massive growth is proof of the increasing popularity of apprenticeships.

As the landscape for apprenticeships continues to expand, UCAS is well-positioned to connect employers with the talent they want. With over 25 million unique visitors to the UCAS website annually and nearly half a million learners searching for accounting, finance, or other apprenticeships on their CareerFinder job board this past year, UCAS has a huge audience reach.

Through UCAS’ platforms and networks, they can help employers reach those learners most interested in apprenticeships and who match their business needs.

“What makes UCAS unique is our huge database, which is a rich pool of talented individuals. Within that data, we can make sure that we target people with the exact characteristics that you are searching for, and create a really, really niche pool that’s going to help you reach the right potential applicants for your roles.  We do this through the various matching tools that we have built”. Teddie Mardon

Career Finder

In order to create parity between university courses and apprenticeship opportunities, UCAS needs as many employers as possible to advertise their jobs on the UCAS Career Finder.  Find out more about how to do this on the UCAS website or their Early Careers LinkedIn page.

The UCAS job board works in partnership with the government website. So if your job vacancies are already on the government website, they will pull through to UCAS.Com. UCAS has dedicated significant time to streamline this process, minimising duplicating work and uploading identical vacancies in multiple locations. The system is designed to seamlessly integrate and synchronise across both websites, facilitating a more efficient and effective experience for users.

“I hope everyone shares my excitement at this.  This is such a big change and UCAS has got to be the biggest brand in education in the UK.  To have this weight behind apprenticeships is another great step forward in raising the profile of apprenticeships.” Gareth John

Employer Profiles

This also links to the employer profiles that UCAS offer.   So not only are job vacancies side by side, but if someone types in “accounting” it will also show the relevant employers and universities side by side.  If a learner can see you as an employer, they will also automatically see your job vacancies straight away.  This will also allow you to raise the profile of your employer brand and organisational values rather than just the job itself.

Talent Finder

Talent Finder is the UCAS matching service, connecting employers with the right candidates for their apprenticeship opportunities.  Students get the opportunity to sign up for “Smart Alerts”. They will tell UCAS what their GCSE results are, what apprenticeship level they are interested in, and what industry they are interested in and which locations they are searching for.

Employers can then approach UCAS with current apprenticeship opportunities and request for example “I want 20 applicants for my accounting apprenticeship, they have to have 5 GCSEs, interested in a level 3 Accountancy Apprenticeship and this is the office postcode”, UCAS can automatically match them and they’ll get a Smart Alert notification inviting them to apply for the role.

“I talk all the time to young people about either going to university, completing three or four years there and then you’ve still got your three years of professional qualification outstanding, or you can come post sixth form and do that same professional qualification in a much shorter period. We use AAT to start people off and then a three-year chartered qualification. So, they’re doing the same thing, getting to the same point in five years versus six or seven years and ending up with the same qualification, we don’t treat them any differently. Nobody ever asks them which route they came from you’re either a chartered accountant or you’re not.”

Further resources

2023 FITT Forums 

The value of apprenticeship careers fairs

The key benefits of apprenticeships

Apprenticeship Resources

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