A decade of gold service

Gold Trusted Service Award 2025
First Intuition is thrilled to celebrate our tenth consecutive year of receiving the Feefo Trusted Service Award. This achievement reflects our unwavering commitment to exceptional service and furthermore highlights the trust our students place in us, demonstrated by their consistent positive feedback. A decade of recognition showcases the continuous improvements we drive to enhance the FI student experience. It also stands as a testament to the dedication and hard work of the entire FI Team, who prioritise our learners’ needs in everything we do.
What is the Gold Trusted Service Award?
The Feefo Gold Trusted Service Award is a prestigious recognition that celebrates businesses for their outstanding commitment to customer service, based on genuine interactions with verified customers. This award is earned through the collection of authentic feedback and valuable insights via the Feefo platform, serving as a trusted mark of excellence. It highlights a business’s dedication to maintaining high service standards and building trust with customers. To qualify for this award, businesses must gather at least 50 verified reviews between 1st January and 31st December 2024, achieving an overall Feefo service rating of 4.5 or higher.
FI UK Managing Director, Hazel Rogers, commented on the award:
What an achievement! We’re delighted to be celebrating our tenth anniversary of consecutively being awarded the Feefo Gold Trusted Service Award. This is a whole team achievement which relies upon a consistent focus on delivering a great service – for our clients and our students. We’re very proud of this recognition.
Where people count
At FI, our Where People Count ethos truly embodies our core belief that students are at the heart of everything we do. As a result, this reinforces our dedication to delivering a personalised and supportive learning experience, ensuring that every student feels valued and empowered to achieve their goals. Moreover, by actively listening to student feedback and continuously evolving our services, we strive to create an environment where learners can thrive. Our commitment to putting people first drives us to go beyond expectations, fostering a culture of care, excellence, and continuous improvement.
FI’s commitment to maintaining customer satisfaction
Alongside delivering exceptional customer service, we also remain dedicated to continually enhancing the FI student experience. Our efforts centre on what matters most to our learners, such as improving our learning platform, refining course content, and streamlining the booking process. Feedback from our students is invaluable, providing crucial insights into what they value most in a training provider and their key priorities. We sincerely appreciate all the students who took the time to share their thoughts on our Feefo platform in 2024. Building on these insights, the FI Team is eager to further enhance the student experience in 2025, focusing on what matters most to our learners.