Digital Marketing Apprenticeship – FAQs

With the launch of our new Digital Marketer apprenticeship, we have put together a list of frequently asked questions.

Digital Marketing

Digital Marketing Apprenticeship – FAQs

With the launch of our new Digital Marketer apprenticeship, we have put together a list of frequently asked questions.

What will I learn on the Digital Marketing apprenticeship?

There are three main topics on the Digital Marketing apprenticeship.

  • Principles of coding
  • Marketing principles
  • Digital marketing business principles

Who is the apprenticeship for?

You must be 16 or over to become an apprentice. There is no upper age limit. Even if you have been working in a company for a while, you can become an apprentice as long as you have a genuine training need.

The Level 3 qualification is designed for people who want to learn the technical knowledge and understanding required for the role of a digital marketer.

How long is the programme?

The programme is 18 months and is divided into two main sections:

  1. The on-Programme Assessment (the first 12 months)
  2. The End-Point-Assessment (the last 6 months)

What are the entry requirements?

Individual employers will set the selection criteria, but this might include:

  • GCSEs or A levels
  • Level 2 apprenticeship or other relevant qualifications or experience
  • Aptitude test with a focus on functional maths
  • Employers are likely to be looking for a proven passion for digital and social media

What are the requirements for an Apprentice to successfully complete the Programme?

For the apprentice to become qualified there are certain criteria that must be met:

  • Pass the 3 knowledge module exams
  • Pass the vendor qualification exam
  • English certificate (Level 2 grade C or 4 and above/A Levels grade E)
  • Maths certificate (Level 2 grade C or 4 and above/A Levels grade E)
  • An employer reference
  • A completed summative portfolio with the apprentice’s best pieces of work
  • Pass the Synoptic Project
  • Complete a successful interview
  • Completed 20% off the job training

What is off the job?

“Off the Job Learning” (also called OTJ) refers to time spent learning new skills. As an apprentice, you are required to spend 20% of your time learning new skills and activities as part of the programme.

OTJ can include: time at college, time in work, hours spent working on assignments or studying, working with senior members of staff to improve your knowledge and skills, completion of development tasks set by your tutor.

Which professional body do you use?

We are accredited by BCS. BCS, the Chartered Institute for IT, are the professional body for computing. They ensure that the digital journey is safe and positive for everyone, by raising standards of competence and conduct across the IT industry. Among its 70,000 members you will find practitioners, policy makers, businesses, academics and students, in the UK and internationally.  As a leading IT qualification body, BCS offers a range of widely recognised qualifications.

 

Where do I found out more about the Digital Marketer apprenticeship course?

To find out more about our programme visit the Digital Marketer programme page. Alternatively, contact us at digital@fi.co.uk

To find out more about apprenticeships, please visit the government website.

Further reading

PPC

Find out more about Pay Per Click advertising.

 

Find out more about our Digital Marketer programme

 

Learn SEO

Find out more about SEO

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